The real problem with historical sites like Pompeii is the conflict between preservation and promotion. Some 2.5 million people trek to Pompeii each year, making it the most visited attraction in Italy. So the Italian government, which currently controls the site, is in the position of having to juggle the opposing concerns of maintenance and tourism. The second is anathema to the first, both in terms of the stomping around of the tourist throngs and the need to keep the site easily accessible to those throngs. If preservation was the sole goal, then Pompeii should never have been excavated in the first place, or at least excavated, catalogued, photographed, and then reburied, with no tourists allowed. A second option might be to keep the tourists on the sidelines of the ruins, perhaps on catwalks, with sunscreens shading the more vulnerable areas. But that would limit access, which in turn would decrease attendance, and hence money. And that is (as usual) the crux of this issue, as can be seen in the calls from the critics of the government’s management. An Italian business publication, Il Sole 24 Ore, has said that “the only solution for Pompeii was a private sponsor such as an insurance, beverage or car company which would be allowed to place its logos at the entrance.” Pompeii Disneyland?
At some point the past must be left to the past. There’s a reason these are called ruins. Buildings get old, they decay, they fall down, and they wash away. Or they are propped up, remolded, recast as what they once were. But when does preservation and restoration become plastic surgery? I certainly don’t want the ruins of Pompeii to become Phyllis Diller.
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